June 23 - July 4, 2017

Celebrate your Independents! From June 23 - July 4, Dane Buy Local is participating in the annual Independents Week campaign. Independents Week is a national buy local campaign that engages local businesses and citizens in celebrating the unique entrepreneurial spirit and freedoms that our independent businesses embody. Make an effort to shop local from June 23 - July 4 to declare your support for independents! Participating businesses will be hosting various events and promotions. 

Ongoing Independents Week Events and Promotions

Pegasus Games

6640 Odana Rd., Madison

A special discount on 1 category of game daily. Stop in to see which category! Sign up once per day throughout Independents Week for a drawing for a game package valued at $200 retail.


Monroe Street Framing

1901 Monroe Street, Madison

Receive a free $20 gift card with each $100 gift card purchased.  

Bliss Flow Yoga

3527 University Ave, Madison

Stop in at Bliss Flow Yoga for $10 drop-ins anytime between Friday, June 30th - Monday July 3rd. Come as much as you like all weekend long! Mention this special to the front desk and save $7.  

Brightside Skincare

25% off your entire cart for online orders with coupon code: dbliw25  

High Performance Development Solutions

5201 Old Middleton Rd, Suite #17, Madison

Receive $50 off your resume service when you book between June 23-July 4!  

Orange Tree Imports

1721 Monroe Street, Madison

Win a gift basket of Wisconsin-themed products! Enter the drawing when you visit Orange Tree Imports during "Independents Week".  

Odonata Creativity Coaching/Consulting

5201 Old Middleton Road, Madison

"Celebrate Local Businesses! Like Odonata Creative on Facebook between June 23-July 4 and be automatically entered to win a free coaching session with Kaizen Muse Creativity Coach Sarah Sadie. Find your fierce." (Value $110)  

Dane Buy Local

2801 International Lane, Suite 110, Madison

Any new, locally owned business operating 14 months or less can join as a member for 12 full months for just $85. That is a savings of $60 or more!   

Metcalfe's Market

726 N Midvale Blvd

7455 Mineral Point Rd, Madison

Deli days is an opportunity to get familiar with all of our deli offerings. Come sample our offerings and find deals on everything from pasta and potato salads to the salad bar and more!  

Brasserie V

1923 Monroe Street, Madison

Frites Mania! Brasserie V turns ten on August 9!! To help countdown to the big day, each week we will feature some of the most popular items from our menus over the years. And, we're starting with the most popular of all - our hand-stomped, Belgian-style Frites! Thanks to all of your loyal support over the years, we have sold nearly 200,000 cones of Frites since we opened - less than 5,000 to go! That is a whole lot of potato stompin'! We are asking for your help to hit this crazy milestone, and are offering a tasty reward - if you order the 200,000th cone, you will get a year of Free Frites! Any order of Frites will count toward the total, including cones that come with Steak or Moules. Even if you're not the 200,000th, buy a cone of Frites 6/22 - 6/29, and get a coupon for a free cone on your next visit before 8/31. Come get your Frites on! 

Dane County Credit Union

709 Struck St,

3394 E Washington Ave,

2160 Rimrock Rd., Madison

Stop by any of our 3 main branches (709 Struck St, 3394 E Washington Ave, 2160 Rimrock Rd) for a chance to win $25! One winner per branch office. Look for the sign and bowl at each office and write your name and best way to get a hold of you. Winner will be contacted after July 4th.  

University Book Store

711 State Street, Madison

Win a gift basket of WI Badger Items! Enter the drawing when you visit our 711 State Street location during "Independents Week".


Yahara Bay Distillers

6250 Nesbitt Rd., #200, Madison

June 23-July 1, 11am-5pm: 15% off all bottles, 3 Complimentary Samples. Taste, enjoy, and stock up for your holiday party!



 Daily Events and Promotions

Friday, June 23, 11:30 a.m.

Dane Buy Local

801 S. Division St., Waunakee

Members of the press and public are invited to an Independents Week press conference to kick off the Independents Week campaign on Friday, June 23, at 11:30 a.m., Qual Line Fence, 801 S. Division St, Waunakee.
Monday, June 26, 5:30 - 7:00 p.m.

Synergy Coworking

5201 Old Middleton Rd

Wellness for Solopreneurs and Small Businesses.
Workplace wellness is a hot topic. Many large companies have robust programs, but small businesses and solo entrepreneurs often don't have the time or budget for wellness. This session will dive into no or low cost wellness options designed to help yourself or employees be healthier, happier, and more productive. Come ready to discuss, share, and learn during this interactive session directed by Janet Nodorft, CWC, CWWS
Tuesday, June 27, 4:00 - 7:00 p.m.

Dane Buy Local

2312 S. Park St., Madison

The second annual Independent Week Business Expo presented by Plato Commercial Real Estate, WWBIC and Dane Buy Local will be June 27, 2017, 4:00 - 7:00 p.m., held at The Village Mall, 2312 S. Park St., Madison. This event is free and open to the public and will feature Dane Buy Local member businesses and others. Network with over 60 exhibitors and attendees, enjoy free food, and enter to win door prize drawings! - Sponsored by Plato Commercial Real Estate, WWBIC, HeyMiss Progress, Latino Chamber of Commerce, B-Virtual, The Village on Park, and Dane Buy Local 
Thursday, June 29, 6:00 p.m. 

A Room of Ones Own Bookstore

315 W. Gorham St., Madison

A Room of One's Own welcomes four excellent current and former Wisconsin poets for a reading: Derrick Austin, Rebecca Dunham, Jacques Rancourt and Casey Thayer.
Also a drawing for four $25.00 gift certificates to other local businesses.
Window display promoting DBL and other local businesses. 

Saturday, July 1, 10:00 a.m. - 4:00  p.m.

Different by Design

550 Fair St., Lodi, WI 

The 54th annual arts and craft show held in a scenic park setting overlooking a meandering creek with beautiful shade trees. Habermann Park will be packed with artisans and craftsmen showing off and selling their wares. Free admission. 
Saturday, July 1, 10:00 a.m. - 9:00 p.m.

Little Luxuries 

230 State Street, Madison

Take photos with Abe Lincoln, participate in our U.S. history trivia to be entered to win a U.S. themed gift basket and enjoy our pop-up lemonade stand on July 1st. Our lemonade stand proceeds will fund a non-profit of our future little entrepreneur's choice. 


Are you a local business owner? Sign up to participate in Independents Week! Participation is FREE. Not sure what to do? We've put together a list of ideas for you below. Have questions or concerns about participating? Contact Colin Murray at or (608) 729-7342 so we can help!

Sign up here!


Independents Week presented by: 


 Additional support provided by:
Evjue Foundation