Local Resources



About the Local Living Economy: Entrepreneurship and the Sense of Community.

Inspirational essay on what motivates us to build groups like Dane Buy Local and the Business Alliance for Local Living Economies

Some Thoughts About Small Business, Local Foods and the Community Economy

The connections between sustainable small business practices and the community economy.
Is Sustainability the Answer to Economic Adversity?

A basic introduction to green practices for small businesses.
We Have a Few Questions For You

The considerations and criteria for membership in Dane Buy Local.
Who's Local and Why Does it Matter?

 Lori Carlson-Yvette Jones DBL Banner Would you like to buy your own DBL banner? Please contact us.


This section is devoted to stories written by our members about the Buy Local movement.

How memories of neighborhood life, values and relationships characterize the "pay it forward" practices of a Dane Buy Local member.
The Good Life and Buying Local



The Multiplier Effect of Local Independent Business Ownership
By Jeff Milchen

Explaining the local economic multiplier effect or “local premium” is an essential component of effective "buy local" public education campaigns.

The multiplier effect is the boost to your local economy that results from locally-owned independent businesses, owners, and employees spending business revenue within the region. Typically, local independent businesses recirculate a much greater percentage of sales locally compared to absentee-owned businesses (or most locally-owned franchises*).

Total economic impact is determined by measuring three components -- the direct, indirect, and induced impacts.

Direct impact is spending done by a business in the local economy to operate the business, including inventory, utilities, equipment and pay to employees.
Indirect impact refers to the conventional multiplier that happens as dollars the local business spends at other area businesses re-circulate.
Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy.



Below you will find the results of our Dane Buy Local Economic Impact Surveys.

Economic Survey Results - 2011

Economic Survey Results - 2012

New Survey: Work of Local Alliances Making a Big Impact
Among many interesting findings in the new nationwide business survey by the Institute for Local Self-Reliance is this stunner: Independent business in communities with "buy independent/buy local" initiatives run by local business coalitions reported revenue growth of 7.0% in 2013, tripling the 2.3% increase for those in areas without such initiatives.

The survey also reports the top business and policy concerns of independent business owners in all 50 states. A must-read for indie business advocates!



This Dane Buy Local video is packed with reasons to shop at locally owned, independent businesses. This animated presentation explains how local business dollars benefit our local economy, and shows the other ways we give back to the community. As a Dane Buy Local member you are welcome to download the two-minute video and use it on your website, on social media, or in your store. Spread the local vision!

Special thanks to Dane Buy Local members ProVideo and designCraft Advertising for creating this video.

Download your copy and share with friends!