About Dane Buy Local  

Our mission is to create a sustainable, vital local economy through education, collaboration, and promotion for our members and the general public in South Central Wisconsin. We are about economic development which contributes to a higher quality of life in the area.

Today, we have nearly 700 members and are proud to be one of the Largest Buy Local Organization in the US on a City/County-wide scale. In addition to serving our members locally in Dane County and the contiguous counties, we also play a national leadership role as members of the American Independent Business Alliance (AMIBA).

Our History

Originally known as the Dane County Buy Local Initiative, Dane Buy Local was founded in 2004 as a program of Wisconsin Partners for Sustainability.

Dane Buy Local transitioned from being purely run by volunteers in 2008 to hiring their first staff person, Lark Gibson. In 2010, we went from sharing an office with Drake & Company Staffing Specialists to securing our own offices residing in the same building with Qualtim at 6300 Enterprise Lane in Madison.

The Board made the decision to become a stand-alone non-profit in 2009 moving away from dependence on Wisconsin Partners for Sustainability. In February 2013, we hired our first full time Executive Director, Colin Murray and joined the American Independent Business Alliance (AMIBA).

In 2014, we were honored to have Lark present on best practices within membership development as part of AMIBA’s national Conference in Minneapolis.

In March 2015, we formed a Dane Buy Local Foundation to support public awareness campaigns such as Independents Week and Shift Your Shopping. Later that year in October, we moved offices to the east side of Madison at 2801 International Lane.

The Dane Buy Local Presidents throughout the years have included:

  • Kelly Starr-King - 2009-2011
  • Colin Murray - 2011-2013
  • Kay-Tee Franke - 2013-2015
  • Rick Lenz – 2015
  • Amy Johnson – 2016.

What attracted early adopters to the Dane Buy Local idea?

  • Importance of local ownership and purchasing      
  • Supporting small business practices and ethics
  • Sense of community
  • Desire to learn
  • Belonging and inclusion 
  • Sustainability
  • Respect
  • Value of uniqueness vs. sameness
  • Commitment to future generations
  • Better quality of life for all
  • Building social and economic capital

AMIBA logo

Dane Buy Local is proud to be a
workplace giving site of:
Community Shares of WI logo